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HOT WHEELS

Project Type

Toy and Gaming design, Functional testing, Rapid prototyping, CMF, UI / UX, Investigative research, Team management, Patent development

In early 2016 Mattel partnered with our team of 3, creating the Autolympia Augmented-Reality Play Space concept that led to the official Hot Wheels Champion event in Tysons, VA. Multiple aspects of our team's design strategy and research were published in "Designing for Kids: Creating for Playing, Learning, and Growing" by Krystina Castella.

Under the wing of Rob Matthes, progress continued as part of the play-sets team to lead the industrial design and functional mechanics of a production "Mega Car Wash".

Market lead investigative research for car wash sets

Playthrough of mega car wash set prototype

Initial concept map for Autolympia event play space sections with AR interactions

Pitkits car build pods and scale modular interactive cars

Completely modular car can be modified to fit play space zones

Concept describes an interactive experience with AR layers in which children can play and learn about physics while building their own vehicle

Pitch presentation to Mattel which led to the creation of "Hot Wheels Champion" event in Virginia

Children and parent play test sessions conducted

Teachings and design progress were published in Krystina Castellas "Designing for Kids"

Entrance to Champion event conceptualized from Autolympia

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Create Your First Project

HOT WHEELS

Project Type

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